Donnerstag, 9. August 2012
Epsilon Management Capital: Epsilon Enhances Consumer Database with Market Tre...
Epsilon Management Capital: Epsilon Enhances Consumer Database with Market Tre...: http://fergusonali.wordpress.com/2012/08/09/epsilon-management-capital-epsilon-enhances-consumer-database-with-market-trend-data/ Epsilon...
Epsilon Enhances Consumer Database with Market Trend Data - WIKIA -WORDPRESS
http://fergusonali.wordpress.com/2012/08/09/epsilon-management-capital-epsilon-enhances-consumer-database-with-market-trend-data/
Epsilon, the giant marketing analytics and email marketing technology provider, yesterday introduced the latest addition to its TotalSource Plus consumer database, the Market Trend data dimension.
Using a set of compiled data elements about consumers, Market Trend helps marketers identify potential customers whose behavior is most similar to existing customers based on a predictive score.
“Starting with data from our survey-based data set, Target Source, which contains behavioral data about people, such as frequent debit card users…we use our profile modeling capabilities to find look-alikes for debit card users across our nationally compiled file,” explains Laura Lucido, senior product manager at Epsilon. “It gives marketers tools that exist within our data sets without having to actually build a custom predictive model.”
In contrast to Epsilon’s broader offerings, such as income or age-based models, the Market Trend dimension is “exciting because it gives us a way to offer marketing information that’s very focused for a specific behavior in a vertical,” Lucido adds.
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The Market Trend dimension spans six industries (insurance, financial services, telecommunications, retail, publishing, and travel and leisure) and combines data from other dimensions in TotalSource Plus to provide insight on more than 250 million U.S. consumers. In addition to Market Trend, TotalSource Plus includes five other dimensions of data: Demographic, Financial, Lifestyle, Market Indicators, and Trigger.
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The Market Trend dimension spans six industries (insurance, financial services, telecommunications, retail, publishing, and travel and leisure) and combines data from other dimensions in TotalSource Plus to provide insight on more than 250 million U.S. consumers. In addition to Market Trend, TotalSource Plus includes five other dimensions of data: Demographic, Financial, Lifestyle, Market Indicators, and Trigger.
A subsidiary of Texas-based Alliance Data Systems, Epsilon has a client base that includes more than 2,200 global brands, such as Hilton Hotels, Verizon, New York & Company, Kraft, KeyBank, and AstraZeneca. It was also the victim of a security breach last year, exposing the customer email addresses of numerous major companies, including JPMorgan Chase, Citibank, Target, and Walgreens and leading to calls for greater security measures.
Epsilon Management Capital: Parametric Sound and Epsilon Electronics Sign Lice...
Epsilon Management Capital: Parametric Sound and Epsilon Electronics Sign Lice...: http://fergusonali.wordpress.com/2012/08/09/epsilon-management-capital-parametric-sound-and-epsilon-electronics-sign-license-agreement-for-h...
Parametric Sound and Epsilon Electronics Sign License Agreement for Hypersound(TM) Technology - Epsilon SLIDESHARE -WORDPRESS
http://fergusonali.wordpress.com/2012/08/09/epsilon-management-capital-parametric-sound-and-epsilon-electronics-sign-license-agreement-for-hypersoundtm-technology/
POWAY, CA — (Marketwire) — 07/23/12 –Parametric Sound Corporation (NASDAQ: PAMT), a leading innovator of directed audio products and solutions, today announced a License
Agreement with Epsilon Electronics for the development and introduction of consumer products employing the Company’s patented HyperSound technology. The arrangement is non-exclusive except for after-market automobile products for which Epsilon retains two-year exclusivity rights subject to certain conditions.
The license contemplates a six-month development term to create prototypes thereafter followed by a three-year manufacturing term.
“This agreement underscores our commitment to executing strategic licensing deals to deploy our HyperSound technology,” said Kenneth F. Potashner, executive chairman of Parametric Sound. “These partnerships will open the door for the integration of our patented audio solutions into next-generation consumer products.”
“We are excited about the opportunity to launch products that offer consumers a rich, immersive sound experience,” said Jack Rochel, president of Epsilon Electronics. “Partnering with a technology innovator like Parametric is a key element of our strategy, and we anticipate this agreement will bring value to our company and the products we offer.”
About Parametric Sound Corporation
Parametric Sound Corporation is a pioneering innovator of directed audio solutions. With a substantial body of intellectual property, Parametric Sound is the foremost authority in the application of acoustic technology to beam sound to target a specific listening area without the ambient noise of traditional speakers. Recent innovations produce a distinctive 3D audio image from just two speakers opening opportunities for 3D sound solutions for computers and entertainment. For more information, visitwww.parametricsound.com.
About Epsilon Electronics Corporation
Epsilon Electronics, Inc. manufactures and markets audio and video systems for automobiles through its subsidiaries. Its subsidiaries include Farenheit Technologies, Soundstream Technologies and Power Acoustik Electronics. The company offers DVD (Digital Video Disc) players, Bluetooth systems, ceiling mount monitors, MultiProcessor Interrupt Controller (MPIC), and video accessories. It markets its products under Farenheit, Soundstream Technologies and Power Acoustik brand names. Epsilon Electronics, Inc. was founded in 1981 and is based in Montebello, California.
Cautionary note on forward-looking statements
This press release includes forward-looking information and statements. Except for historical information contained in this release, statements in this release, including those by Mr. Potashner, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management’s belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company’s goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company’s actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new Parametric Sound products and technologies, the impact of competitive products and pricing, the timely development and release of products by the Company, general business and economic conditions, and other factors detailed in the Company’s Annual Report on Form 10-K and other periodic reports filed with the SEC. Parametric Sound Corporation specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.
MEDIA CONTACT:
Tracy Neumann
888-HSS-2150 Ext 9
Email Contact
or
INVESTOR RELATIONS CONTACT:
Dave Mossberg
Three Part Advisors, LLC
817-310-0051
POWAY, CA — (Marketwire) — 07/23/12 –Parametric Sound Corporation (NASDAQ: PAMT), a leading innovator of directed audio products and solutions, today announced a License
Agreement with Epsilon Electronics for the development and introduction of consumer products employing the Company’s patented HyperSound technology. The arrangement is non-exclusive except for after-market automobile products for which Epsilon retains two-year exclusivity rights subject to certain conditions.
The license contemplates a six-month development term to create prototypes thereafter followed by a three-year manufacturing term.
“This agreement underscores our commitment to executing strategic licensing deals to deploy our HyperSound technology,” said Kenneth F. Potashner, executive chairman of Parametric Sound. “These partnerships will open the door for the integration of our patented audio solutions into next-generation consumer products.”
“We are excited about the opportunity to launch products that offer consumers a rich, immersive sound experience,” said Jack Rochel, president of Epsilon Electronics. “Partnering with a technology innovator like Parametric is a key element of our strategy, and we anticipate this agreement will bring value to our company and the products we offer.”
About Parametric Sound Corporation
Parametric Sound Corporation is a pioneering innovator of directed audio solutions. With a substantial body of intellectual property, Parametric Sound is the foremost authority in the application of acoustic technology to beam sound to target a specific listening area without the ambient noise of traditional speakers. Recent innovations produce a distinctive 3D audio image from just two speakers opening opportunities for 3D sound solutions for computers and entertainment. For more information, visitwww.parametricsound.com.
About Epsilon Electronics Corporation
Epsilon Electronics, Inc. manufactures and markets audio and video systems for automobiles through its subsidiaries. Its subsidiaries include Farenheit Technologies, Soundstream Technologies and Power Acoustik Electronics. The company offers DVD (Digital Video Disc) players, Bluetooth systems, ceiling mount monitors, MultiProcessor Interrupt Controller (MPIC), and video accessories. It markets its products under Farenheit, Soundstream Technologies and Power Acoustik brand names. Epsilon Electronics, Inc. was founded in 1981 and is based in Montebello, California.
Cautionary note on forward-looking statements
This press release includes forward-looking information and statements. Except for historical information contained in this release, statements in this release, including those by Mr. Potashner, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management’s belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company’s goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company’s actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new Parametric Sound products and technologies, the impact of competitive products and pricing, the timely development and release of products by the Company, general business and economic conditions, and other factors detailed in the Company’s Annual Report on Form 10-K and other periodic reports filed with the SEC. Parametric Sound Corporation specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.
MEDIA CONTACT:
Tracy Neumann
888-HSS-2150 Ext 9
Email Contact
or
INVESTOR RELATIONS CONTACT:
Dave Mossberg
Three Part Advisors, LLC
817-310-0051
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